CELS Group has been busy uniting passionate authors, dreamers, fairytale & magic makers to shape the newly inspired IMAGINECELS.

CELS Events has built a reputation for innovation. This bold expansion of entertainment architects will help clients equip themselves strategically with live creative solutions in this era of perpetual change, rapid technology and the growing influence of the millennial generation.

IMAGINECELS is created to fill a gap in the market that lacks the opportunity for clients to build customized shows from scratch; shows that support a company’s brand message, vision, and purpose. Led by Paul Hammond as Creative Development, his expertise will nurture the imagination and conceptualize unique visions to expand CELS’s creative development.

Hammond is an accomplished and results-driven professional, instrumental in the design of compelling and dynamic entertainment programs for high profile arenas, theatres, shopping malls and theme parks around the world.

The UK creative brings to his new role an extensive track record with his Live Entertainment “Feel the Magic” brand coupled with marketing expertise and high-level business acumen.

Paul Hammond commented “I am delighted to join the team at CELS Group and be part of (Founder & CEO) Alessandro Gaffuri’s incredible vision”

“We are very pleased to have Paul join the team and look forward to leveraging his energy, passion, knowledge, and professionalism, in the development of Imagine CELS.” Says Alessandro Gaffuri.