Just when you thought you knew everything about event marketing, you find out that emerging trends are always one step ahead of you. As a business, it’s wise (and necessary) to be representative of the trends. Especially if you want to attract Millennials, who are now the largest demographic of shoppers. Surprisingly, the latest research has shown that although they do their research online, Millennials customers shop at physical locations more, not less, than other generations. More importantly, they are less price-conscious and more brand-loyal than other age groups. So, what does all that mean for your business? There are steps business must take to ensure that they are the brand Millennials choose. Here are a few we found attracted brand-loyal customers. Authenticity Be a trustworthy brand that is reliable and consistent. While millennials have tuned out traditional advertising, they still value authentic experiences not found online. So rather than focusing on selling, try providing the millennial audience with experiences they can learn from, or be entertained by. The more they interact with this real-life approach, the more your message can slowly soak in, especially if they get the sense that your business shares their core values.Be Social Millennials love social media, so think of ways you can incorporate social media into your physical store.
CELS Group has integrated frames and wall décor in their designs to be used as backdrops that make excellent Instagram posts and selfies.Get their attention, and keep it Millennials are known to have a short attention span. They don’t like clichés, they would rather be amazed. Connect with Millennials through art, display, and ingenuity. Being aware of the behavior of Millennials, CELS Group uses installations to create immersive environments that stimulate minds and truly enchant visitors.Technology solutions continue to be the most effective method of marketing in-store.
CELS Group is at the forefront, leading this industry in the Middle East and helping businesses live up to their maximum potential.Your business deserves a strategy that tempts Millennials (the strongest and most influential group) to enter your store and remain there shopping. Whether it is indoor or outdoor visual effects, the trends are moving fast, along with Millennials, and your business shouldn’t be too far behind.