Founder and CEO of CELS Group, Alessandro Gaffuri, discusses his passion for creating Favourite Meeting Places with David Macadam at RECON MENA 2018. With clients from Europe and across the Middle East, Alessandro is the regional industry leader in mall activations with experience in creating unique events and activations to ensure your retail environment can be future proof.
“You create favourite meeting places by adapting concepts and formats that are so unique, that your retail space becomes a place to be. A shopping center should create a festival-like experience where people can have fun, get inspired, be pleasantly surprised and be comfortable. Our ethos at CELS Group is to create concepts that inspire the customer to play, discover, and experience something they haven’t before.”