Chinese New Year in The Dubai Mall

The Dubai Mall
Chinese New Year Celebrations

The Dubai Mall is one of the most important malls in the world, and a big reference in terms of customer satisfaction and retail experience. A benchmark for the retail industry, it keeps on raising up the bar, not only in terms of retail but also for their creations, animations and decorations along their facilities that mesmerize both, residents and tourists year after year.

As a result, for this Chinese New Year’s celebrations, we created a very special and unique visual composition. It included a 15-mts-long stunning dragon securely hoisted, visible from all 3 levels of the Grand Atrium at The Dubai Mall, along with a majestic ‘Tree of Prosperity’ that provides visitors with a ‘lucky hongbao’ which is a red envelope, commonly used way to celebrate the new year.

It was our pleasure to collaborate with The Dubai Mall as their decorations provider in order to represent and enjoy with all their guests over the period of 2 weeks, this ‘Year of the Rooster” celebration.

We are amazed by all the positive feedback received, posts uploaded and pictures shared all over the net! And we would like to wish a prosperous and exciting Year of the Rooster to everyone!

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