Global strategies for engaging communities

Making any space a living place for communities: this is what CELS Group is all about.

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About

CELS Group is a network of international experts that foster and manage customer engagement and experiences. We help key players in their industry become the ‘Favourite Meeting Place’, building loyal relationships and strengthening bonds with their community.

We foster strong relationships based on emotions, for venues where culture, art, food, music and entertainment provide experiences that truly engage customers. Our aim is to help manage retail hubs, where social bounds prove to be just as relevant as shopping related interests.

Thanks to our wide range of expertise, we understand our clients and their customers’ needs.

CELS Group operates from these locations.

  • Milan
  • Dubai
  • Doha
  • Hamburg
  • Riyadh
  • London

Our Business Units

CELS Group expresses a multidisciplinary approach through independent business units (CELS Events, AFKAR Lighting, HAMMOND Feel the Magic, Marketing & Co and VIAFONE Technologies) that work in a consistent way.

What's New

  • All
  • Case Studies
  • News
  • Press Release
  • Insights

Decorations to brighten Summer!

News

NDS-100T Human Disinfection System

News

Al Wasmi Gardens Festival, Qatar

Katara Cultural Village

Featured

Events & Activations

Festive Lighting & Decor

CELS Group becomes largest festive light décor company in the Middle East with First Christmas and Retail Emotions acquisitions

Press Release

COVID-19 Chatbot

News

MiMA Wonderland- Christmas Village

Municipality of Cervia and Pro-Loco of Milano Marittima

Featured

Festive Lighting & Decor

Roxy Cinemas Chatbot

Meraas

Featured

Customer Engagement & Loyalty

Chatbots are now the face of interaction

Press Release

HAMMOND Feel the Magic Acquisition

News

Bluewaters Dubai by Meraas

Meraas

Festive Lighting & Decor

CELS Group nets global superstars for 24th Arabian Gulf Cup and FIFA Club World Cup 2019

Press Release

We welcome Luc Lescault – Country Director of KSA and Bahrain

News

Recon – WINNERS for Best Décor & Design Installation

News

Milano Marittima International Jazz Festival

Municipality of Cervia anda Pro Loco of Milano Marittima

Featured

Events & Activations

Luca Cappuccitti – Executive VP Strategic Partnerships & Corporate Affairs

News

Rajesh Singh – Group General Counsel

News

Kids on the Moon at Mall of Qatar

Mall of Qatar

Events & Activations

VIAFONE Technologies – Recent Sign-ups

News

Kiddy Balloon – Sky’s the Limit!

News

Revo Conference and Exhibition, Liverpool, UK

News

Partnership with Saudi Event Show

News

Ramadan Decor across Dubai and Doha

Qatar Tourism Authority, Qatar Airways, Galleria Mall-Dubai and Kite Beach-Dubai

Festive Lighting & Decor

CELS Group brings global superstars to ‘Qatar Live’

Press Release

CELS Events part of CELS Group honoured at Retail Congress MENA 2019

Press Release

Chatbots are revolutionising the Middle East retail industry

Press Release

Our Clients

Some of the partners that have trusted us throughout our journey.